Seth Rogen has been entertaining audiences for many years with his cannabis-inspired comedies such as Pineapple Express and This is the End. Now, he’s launching the cannabis company Houseplant, alongside creative genius Evan Goldberg, to help educate consumers about cannabis use.
Combining Comedy and Cannabis Education
To separate the Houseplant brand from the crowded cannabis producer ‘brandscape’, Rogen and team are using their experience of creating cult-favourite comedies and love for cannabis to make entertaining educational videos.
“Houseplant is a passion we’ve brought to life through drive and dedication. Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis,” said Rogen.
The four videos released so far all touch on topics that are very relevant for those who are beginning to try cannabis since it’s become recreationally legal. The videos all have a very ‘90s science class educational video’ feel to them that are sure to provide millennials with a sense of nostalgia.
These videos are not the first time that Rogen has created educational content for cannabis connoisseurs. A few years ago he made an explainer video on how to roll a cross joint, the rumored creation of civil engineer Michael O’Shaughnessy (my second favourite civil engineer), that was popularized by Pineapple Express.
Keeping the Strains Simple
While we’re a bit disappointed there won’t be a Pineapple Express strain, Houseplant will definitely not be selling snicklefritz.
Their first cannabis strain is called Houseplant Sativa and will be available soon through regulated retailers. The website advertises a Houseplant Indica and Houseplant Hybrid as coming soon.
As a thank you for those who sign up to receive emails from Houseplant, they are going to send limited edition Houseplant Vinyls to some lucky subscribers.
Canopy Continues to Win Cannabis Branding
“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” said a statement released Canopy Growth, with which Rogen and Goldberg are working.
Rogen is the most recent celebrity endorser to join Canopy’s superteam of non-official brand ambassadors. In addition to the strategic partnership of Tweed and Snoop Dogg, Canopy has also recently begun working with Martha Stewart to develop a new line of hemp-derived CBD products.
We’ll dive into how the cannabis conglomerate is able to take advantage of these celebrity endorsements, despite the Cannabis Act prohibiting it, in a later article, so stay tuned!