On October 17th, 2019 (the anniversary of the legalization of recreational cannabis in Canada) regulations were put in place to allow for cannabis-derivative products such as edibles, beverages, concentrates, topicals, and vapes. This new wave of cannabis products has been labelled Cannabis 2.0 with new brands emerging in each category.
This collection of articles focuses mainly on new brands that have been developed to sell Cannabis 2.0 products exclusively, as well as which previously existing LP brands have extended into the consumables market.
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What’s in it?
From soft chews to chocolate truffles, we take a look at the new products, product details, and branding of the top edible cannabis brands in Canada.
Many of the large licensed producers have bet big on the cannabis beverage category and have developed partnerships with alcoholic beverage brands. We analyze all of the cannabis beverage brands, products, and marketing strategies that have been launched in Canada so far.
Vape pens present an interesting value proposition of convenience and discreteness for consumers and they offer cannabis companies the ability to get more creative with the branding of the product itself. We examine the relatively new vaporizable concentrate market in Canada, try to define the vape pen consumer, and analyze the marketing strategies of the current brands in the space.
A number of concentrate producers have announced that they are working on a variety of extracts, but only a small amount have found their way into the hands of consumers. We investigate the small but growing concentrate market in Canada, try to define the concentrate consumer, and analyze the marketing strategies of the current brands in the space.
Cannabis-infused topicals are lotions, balms, creams, and oils that contain cannabinoids, usually CBD and/or THC. We explore the very new, but quickly growing cannabis topical market in Canada, try to define the topical consumer, and analyze the marketing strategies of the current brands in the space.