Canada’s cannabis marketing and packaging regulations have come under criticism for not allowing a lot of creativity.
Packaging can only contain one logo and that logo must be the same size or smaller than the THC warning symbol. Packaging must be one single uniform colour, there are no fluorescent or metallic colours permitted. No “image or information” is permitted on labels. So how are marketers to convey their brand messaging through packaging under such tight regulations?
The Green Organic Dutchman has found a creative and compliant way to stand out from its peers with its unique glass jars.
TGOD’s Green Philosophy
The Green Organic Dutchman, also known as TGOD, has said “no” to plastic containers from the very beginning, instead choosing to go green with recyclable glass packaging for oils and flowers and recyclable paper for shipping. They’ve also designed their glass packaging with a care that lends its hand to reusing instead of recycling. They encourage and employ innovative ways to reduce the impact of the cannabis industry on the environment because they believe a greener cannabis industry is not only possible, but essential for the long-term.
TGOD’s Glass Jars
Created and designed in collaboration with Pharmasystems, a Canadian pharmacy supplier, the proprietary shape of TGOD’s glass jars was introduced in early 2019 and has received glowing reviews in both the recreational and medical markets.
The jar’s unique design ensures that the product stands out on shelves, but it also serves two important practical purposes. While the lid is closed, the cut-out allows the jar to sit in one’s hand and provide greater torque when opening the jar. While open, the slanted feature allows for the jar to sit on its side which facilitates easier flower access when preparing or consuming the product. Additionally, by being built with glass, there is less static charge (vs traditional plastic packaging) and ensures the quality of product goes directly to the consumer as opposed to being left behind in the jar.
Glass jars are essential for preserving cannabis quality. Many types of plastic containers have static charge that can damage the precious trichomes that are contained within the cannabis bud. Glass preserves these trichomes that hold the cannabinoids and terpenes that consumers are searching for. Glass jars have been used for years in the informal market among cannabis enthusiasts.
These glass jars are semi-opaque, allowing consumers to view the buds without opening the package. This is very important in a legal cannabis retail environment where scent jars (which are largely up to the retailer and out of the LPs control) are the only way that customers can typically view or smell cannabis before purchasing it. Although the buds aren’t fully visible, consumers and budtenders can get a better idea of the size of the buds contained inside compared to plastic packaging.
Glass Jar Alternative Uses
TGOD has designed their glass jar packaging to be able to be used for a variety of purposes, even long after the cannabis contained inside has been consumed. The brand has created a substantial amount of digital content encouraging consumers to reuse and recycle their packaging as house decorations, snack containers and food seasoning storage. House plants can be submerged in water inside of these jars. TGOD has provided an amazing article with a variety of infused sea salt recipes that can be made using their packaging. They’ve also published a list of 25 on-the-go snack ideas that could be stored in their glass containers including roasted chickpeas with paprika, yogurt and strawberry chunks, and nuts and dried fruit with dark chocolate.
The Importance of Organic Cannabis
TGOD is all about organic, which means their growing methods to manage the different biological systems are more sophisticated and intentional than traditional growing methods. TGOD knows that not all cannabis is created equal. They believe that if someone cares about the way that their fruits and vegetables are grown, that they should care the same about their cannabis. The certified organic process leads to a cleaner product that is completely free of synthetic fertilizers and pesticides and allows Mother Nature to work her magic.
TGOD uses living soil for all their cultivars. In building a population of beneficial organisms, they have a bigger diversity of biology in the soil with the proper fungi and healthy bacteria.
The Green Organic Dutchman’s processes are certified by both ECOCERT and Pro-Cert, rendering them one of the only licensed producers that organically grows 100% of their cannabis products.
TGOD’s Product Line-Up
The Green Organic Dutchman offers a variety of interesting and sought-after cultivars. Their product line-up includes Harmony Organic, better known as Skunk Haze, which is a balanced, CBD-dominant strain. Unite Organic, better known as LA Confidential, is a strain that combines fruity OG flavours and earthy tones. TGOD’s Tranquility Organic, better known as Zombie Kush, has a sweet essence, with Lavender as its dominant floral profile. TGOD’s Discover Organic, better known as Chocolope, is a bright and uplifting strain with a complex citrus-pine, woody aroma. In addition to flower products, TGOD also offers a variety of THC and CBD oils. They also recently started launching a suite of 2.0 products including edibles, vapes, and topicals.
About The Green Organic Dutchman
The Green Organic Dutchman Holdings Ltd. (TSX: TGOD) (US‐OTC: TGODF) is a premium certified organic cannabis company focused on the health and wellness market. Its certified‐organic cannabis is grown in living soil, as nature intended. The Company is committed to cultivating a better tomorrow by producing its products responsibly, with less waste and impact on the environment. Its two Canadian facilities are being built to LEED certification standards and its products are sold in recyclable packaging. In Canada, TGOD plans to expand its product portfolio by launching a series of next‐generation cannabis products such as organic teas, infusers and vapes. Through its European subsidiary, HemPoland, the Company also distributes premium hemp CBD oil and CBD-infused topicals in Europe. By leveraging science and technology, TGOD harnesses the power of nature from seed to sale. TGOD serves both the medical and the recreational cannabis markets in Canada.
TGOD was the recipient of the award for the Best Packaging Design in Canada in the 2019 ADCANN Advertising Awards.