Ricardo Baca named Cannabis Marketer Of The Year

Ricardo Baca has been named the first ever Marketer / Entrepreneur Of The Year in the 2018 AdCann Advertising Awards. Ricardo, along with his talented team at Grasslands: A Journalism-Minded Agency, have made a large impact on the world of cannabis communications. Let’s take at how Ricardo became one of the most prolific journalists and marketers in the marijuana industry.


After serving more than two decades as a staff writer, editor and critic at daily newspapers, Ricardo’s editors at The Denver Post named him the paper’s first-ever Cannabis Editor in 2013. Now Ricardo is considered to be the world’s first (and “most prestigious” according to Vice) marijuana editor; founder of award-winning news vertical The Cannabist; primary subject of Rolling Papers, a documentary released theatrically in February 2016 and one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry.

Ricardo is a leading drug policy expert and a trusted source on all things cannabis (regulations, policy, implementation, normalization) by several mainstream media networks.

Ricardo continues to write for top publications, including Cannabis Now magazine, The Denver PostSensi Magazine, but he’s also thrilled to be working on the other side of communications at his full-service agency Grasslands.

Ricardo has paved the way for creative cannabis professionals across the globe. He is truly an admirable journalist and one of the top thought leaders in the cannabis space. His work has been an inspiration to us at AdCann and we are so proud that he has been voted people’s choice for Marketer Of The Year.


About Grasslands: A Journalism-Minded Agency 

Grasslands is a full-service boutique agency working with clients in highly regulated industries. A nimble 10-person firm with offices in Denver and Los Angeles, Grasslands specializes in best-in-class Public Relations, Content Marketing, Social Media, Thought Leadership work, Newsletter Campaigns, Book Development and Event Execution for businesses and executives. Founder and CEO Ricardo Baca, a 20-year newspaper veteran, has built a seasoned team with more than six decades of top-level journalism experience at outlets including Men’s Health, The Denver Post, the Chicago Sun-TimesSeventeenThe Daily Beast and Wonkette—and PR experience with clients including IKEA North America, Farmers Insurance Group, K12 Inc., REI, Dupage Medical Group, Fisher-Price and Emeril Lagasse (bam!). Grasslands has a deep bench of experience supporting clients through product launches, acquisitions and IPOs, crisis management and capital funding initiatives. Follow us on Facebook, Instagram, LinkedIn and Twitter.

Ricardo’s website: https://mygrasslands.com/grasslands-ricardo-baca-content-agency/

Ricardo’s LinkedIn: https://www.linkedin.com/in/bruvs/

Ricardo’s Twitter: https://twitter.com/bruvs?lang=en

Ricardo’s Instagram: https://www.instagram.com/bruvs/

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