Netflix Enters The Cannabis Industry With Branded Strains
In September of last year, Alternative Health Herbal Services, a marijuana dispensary in West Hollywood, co-branded cannabis strains with one of the largest companies on earth: Netflix, generator of 37% of the world’s internet traffic. Meant as a promotion of its at the time new sitcom set in a dispensary, “Disjointed,” Netflix licensed references to 10 of its shows as names for strains.
There was “Prickly Muffin” (a “Bojack Horseman” reference), “Banana Stand Kush” (“Arrested Development”), and “Poussey Riot” (“Orange is the New Black”). There were also three strains from their cannabis-themed show “Disjointed”.
The branded cannabis was only available for a few days over the weekend when the show was released. That weekend the dispensary sold 430 ounces worth of the branded cannabis. (At 12,190 grams, and $65 for 3.5 grams, that’s $226,000 worth).
The dispensary and Netflix released a second round of cannabis strains in January of 2018 with references to shows including “American Vandal”.
It is obvious that there is a lot of money to be made in mainstream brands partnering with cannabis companies in the future. It will be interesting to see if Netflix’s competitors, or other companies in the media/technology space, begin working with weed brands to sell product.