O2O, Canada’s leading platform in connecting cannabis brands and retailers has recently launched their newest initiative called Tastemakers. O2O is building a community of cannabis retail workers, including store owners and managers, to provide trusted product feedback and insights for brands across Canada.
Tastemakers are at the forefront of retail education and knowledge, guiding consumers toward products in a retail environment. Compliant rewards are offered to Tastemakers for their product reviews, surveys and other research, promoting the exploration of new and existing products and brands. The program launched on March 7, 2022, and has already registered various levels of staff from over 400 cannabis retail stores across Canada.
Retailers Share Their Elevated Insights
Tastemakers will represent a passionate community of cannabis connoisseurs from retail stores who understand the nuances of cannabis brands, formats, and strains. Through elevated senses, and a better understanding of available products, Tastemakers will more confidently guide cannabis shoppers to the right products.
Retailers have a strong desire to offer additional rewards to their staff in the form of cash equivalents, prizes, and experiences, and Tastemakers offers the opportunity to do this at no cost to retailers. Retail staff provide important feedback, knowledge and preferences based on their product experiences, knowing their voice is heard by leading brands across Canada. In exchange, Tastemakers receive rewards and entries into contests for relevant prizes such as lifestyle products, gift cards, and more.
It’s common knowledge that retail staff want to learn more about the latest product offerings from various brands being sold in their stores. Tastemakers are able to gain access to brand-specific opportunities for products they have expressed interest in. These brand-specific opportunities typically seek feedback on new or improved products in exchange for cash-equivalent rewards.
Brands See A Higher Standard for Feedback
Tastemakers will represent a passionate community of cannabis connoisseurs from retail stores who understand the nuances of cannabis brands, formats, and strains. Through elevated senses, and a better understanding of available products, Tastemakers will more confidently guide cannabis shoppers to the right products.
Retailers have a strong desire to offer additional rewards to their staff in the form of cash equivalents, prizes, and experiences, and Tastemakers offers the opportunity to do this at no cost to retailers. Retail staff provide important feedback, knowledge and preferences based on their product experiences, knowing their voice is heard by leading brands across Canada. In exchange, Tastemakers receive rewards and entries into contests for relevant prizes such as lifestyle products, gift cards, and more.
It’s common knowledge that retail staff want to learn more about the latest product offerings from various brands being sold in their stores. Tastemakers are able to gain access to brand-specific opportunities for products they have expressed interest in. These brand-specific opportunities typically seek feedback on new or improved products in exchange for cash-equivalent rewards.
Become a Tastemaker Today
The Tastemakers program aims to assist Canadian cannabis brands in measuring the impact of trade marketing campaigns on listings and restocks, alongside retail worker awareness, preferences and experiences.
To become a Tastemaker and learn more about the program, check out the site or scan the QR code below.
