Starting in June, we're launching ADCANN's newest segment, "Trailblazers". Each week we interview a cannabis industry Trailblazer and share some of their insights on working…
ADCANNMay 28, 2020
As cannabis legalization gains footing in more and more states across America, real retail brands are starting to emerge. None more prominent than Gage Cannabis,…
ADCANNMay 21, 2020
Cannabis beverages and edibles have now been available in Canada for a few months and consumers are experimenting with different brands and products. While most…
ADCANNMay 19, 2020
Cannabis concentrates are still in the early days in Canada. There are very few offerings currently available on the market. A number of producers have…
ADCANNMay 13, 2020
When Mom comes over, she doesn’t notice the now empty space on my coffee table. She sees the Jo Malone candle and that stack of…
ADCANNMay 12, 2020
In a previous article, we examined the relationship between a cannabis brand and an “influencer,” better known as influencer marketing. Celebrity endorsements are typically used…
ADCANNMay 5, 2020
In the second installment of our Analyzing The Canadian Cannabis 2.0 Market series, we take a look at a highly coveted and controversial product segment…
ADCANNApril 30, 2020
Celebrity endorsements aren't just a popular and potentially effective advertising tactic used by cannabis companies in Canada. This article explores the relevant marketing regulations and…
ADCANNApril 24, 2020
4/20 is an important day for cannabis consumers and companies alike. April 20th typically marks the cumulation of several marketing campaigns in the space. This…
ADCANNApril 19, 2020
On October 17th, 2019 (the anniversary of the legalization of recreational cannabis in Canada) regulation was put in place to allow for cannabis-derivative products such…
ADCANNApril 16, 2020