ICEBOX is the premier 4/20 celebration in Toronto with two days of live music from Lloyd Banks and Afroman plus an array of cannabis-related vendors. ADCANN is an official media sponsor of ICEBOX and our team will be in attendance.
Two hip-hop legends will be performing in downtown Toronto on 4/20 and 4/21 at The Opera House on Queen Street East. Lloyd Banks, one of the founding members of G-Unit, will be performing on April 20th and Afroman, one of weed’s most iconic musicians, will be performing on April 21st. Peter Jackson and other artists will also be opening. Providing music for you to vibe out to around the cannabis industry’s biggest yearly holiday. Tickets can be purchased here.
The event is hosted by Peter Jackson, “Canada’s hardest working rapper” and Organik, founder of King Of The Dot and Ghost Drops. Confirmed brands and vendors include big names such as Ghost Drops and Leafly. With a variety of music and cannabis media partners including ADCANN.
ICEBOX is unique because it offers cannabis brands the chance to connect with cannabis consumers outside of the confines of a traditional tradeshow or “cannabis event”. By providing live music with popular and famous artists, ICEBOX creates opportunities for more casual consumers to interact with and learn about legal weed brands. Instead of marketing to the same circle of a few hundred people that attend many of the same trade shows or consumption sessions, these types of culture events help brands reach new audiences.
There are still a few sponsorship opportunities open for cannabis companies for the ICEBOX expo. Please contact us at colin@adcann.ca for more information.
Lloyd Banks is an American rapper and songwriter hailing from New York City. Banks first gained recognition as a member of the hip-hop group G-Unit, alongside 50 Cent and Tony Yayo. He released his debut solo album, “The Hunger for More,” in 2004, which was a commercial success, featuring hit singles such as “On Fire” and “I’m So Fly.” Banks is known for his intricate wordplay and punchline-heavy style, which has earned him a reputation as one of the most skilled lyricists in the game. Over the course of his career, Banks has released several solo albums, mixtapes, and collaborations, cementing his place as a respected figure in hip-hop.
Afroman is an American rapper and musician known for his laid-back, humorous style and his hit single “Because I Got High.” Afroman was born in California in 1974 and began playing guitar and writing music at a young age. He gained widespread attention in 2001 with the release of “Because I Got High,” which reached number one on the Billboard Hot 100 chart and was nominated for a Grammy Award. Afroman’s music often features comedic, 420-related lyrics and samples from other songs, and he has released several albums and mixtapes over the course of his career.
Please contact us at colin@adcann.ca for ICEBOX sponsorship opportunities.
