Dom Jackson has built its reputation around quality flower, gas-forward genetics, and a hands-on craft approach led by CEO Michelle Litvack. Now with the continued rollout of FUME by Dom Jackson, the brand is extending that same philosophy into a category that feels like a natural next step: concentrates and vape pens.
For a brand already known for potent flower, terp-heavy pre-rolls, and its recognizable gas mask identity, FUME feels less like a separate sub-brand and more like the next chapter in the Dom Jackson story.
As experienced cannabis consumers move from premium flower into more potent, flavour-driven products like sugar wax, live resin, shatter, dabs, and all-in-one vape pens, Dom Jackson is meeting them there with a lineup built around extraction quality, strain selection, and hands-on batch certification.
Why Concentrates Were the Next Move for Dom Jackson
The evolution from flower to concentrates makes sense for Dom Jackson because the brand’s core consumer already understands quality.
This is not a brand built for people chasing the cheapest eighth on the shelf (although the product is very fairly priced). Dom Jackson has always appealed to consumers who care about genetics, aroma, burn quality, potency, and the small details that separate craft cannabis from commodity flower.
That same consumer is often the one exploring stronger, more terpene-rich formats. Concentrates allow brands to push flavour, potency, and strain expression even further. For Dom Jackson, that creates a clear opportunity: take the same dedication Michelle brings to sourcing flower and pre-roll products, then apply it to sugar wax, live resin, shatter, and vape pens.
FUME is built for that next-stage consumer. The one who still loves flower, but also wants a dab after work, a live resin vape on the go, or a concentrate to top their bowl for extra flavour and strength.
The FUME Name Builds on Dom Jackson’s Gas Mask Branding
FUME also works from a branding perspective. Dom Jackson’s gas mask logo has become one of the most recognizable parts of the brand identity. It signals gas, potency, loud aroma, and a certain underground edge that fits well within craft cannabis culture.
The name FUME extends that world naturally. Fumes. Gas. Vapour. Smoke. Extraction. Vape pens. Concentrates.
It all connects without feeling forced. Where many cannabis sub-brands feel tacked on to chase a category, FUME feels like it was already sitting inside the Dom Jackson universe waiting to be developed. For a brand rooted in gassy genetics and high-impact flower, a concentrate line named FUME simply makes sense.
Michelle Litvack’s Hands-On Approach to Craft Cannabis
At the centre of Dom Jackson is Michelle Litvack, the CEO behind the brand.
Michelle brings more than two decades of sales leadership and entrepreneurial experience to cannabis. Before launching Dom Jackson, she led national sales efforts at a major medical cannabis company, helping drive growth and market penetration across Canada along with launching the cannabis brand Roilty, which earned ADCANN’s brand of the year in 2021.
With Dom Jackson, she has channelled that experience into building a woman-led, quality-obsessed craft brand rooted in integrity, passion, and real connection.
What separates Michelle from many cannabis founders is how hands-on she remains. She is not simply building from behind a desk or approving products from a distance. She shows up at industry events, speaks directly with budtenders, meets consumers face-to-face, and stays closely involved in product development.
That same approach carries into FUME. Michelle personally hand-picks the strains and concentrates, works closely with extraction teams, visits facilities, and certifies batches before they reach market. She has spent years working with extraction partners across different products, fine-tuning processes and helping shape unique concentrate offerings that reflect the same care found in Dom Jackson’s flower.
Bringing Craft Standards Into Cannabis Concentrates
Concentrates are unforgiving.
With flower, a consumer can immediately judge bag appeal, aroma, texture, and burn. With concentrates, quality depends heavily on input material, extraction technique, terpene preservation, texture, hardware, and consistency from batch to batch.
That is why FUME’s approach matters.
Rather than treating concentrates as a simple category extension, Dom Jackson is approaching the line with the same level of scrutiny that built its reputation in flower. The focus is on preserving flavour, selecting the right strains for the right formats, and creating products that deliver a strong experience without losing the character of the plant.
Dom Jackson partners with Carbon Extracts, where extractor Adam and his team specialize in producing premium hydrocarbon concentrates for brands across Canada. Carbon Extracts preserves native terpenes and volatile compounds through a carefully controlled closed-loop process, resulting in live resin, shatter, badder, crumble, and diamonds and sauce that remain true to the original flower. Their focus on terpene retention, potency consistency, and compliant white-label production helps ensure every FUME product delivers the flavour, aroma, and performance experienced cannabis consumers expect.
The result is a growing lineup across Ontario, Alberta, Saskatchewan, NWT, Nunavut, Yukon and Manitoba, with each market receiving distinct products designed around regional availability and category demand.
FUME Products Available in Ontario
Ontario’s FUME lineup showcases the range of the sub-brand, from sugar wax and shatter to cold cured resin all-in-one vape pens. These products lean into bold flavour, strong potency, and versatile use cases for consumers who want more than standard flower.
Bane Chamber Sugar Wax
Bane Chamber Sugar Wax is a terp-rich sugar-style wax with a soft, workable consistency.
This product is designed for consumers who want texture, potency, and flavour in one format. The soft consistency makes it versatile enough for traditional dabbing, while also giving experienced flower consumers the option to top bowls, joints, or infused sessions with an extra layer of strength and aroma.
Currently available in Ontario in Dante’s Inferno, Bane Chamber fits the FUME identity well. The name carries the darker, gas-mask-inspired edge of the Dom Jackson universe, while the product itself delivers the kind of bold flavour and powerful effects expected from a concentrate line built for true cannabis enthusiasts.
For consumers graduating from Dom Jackson flower into extracts, this is an easy entry point. It still connects to the ritual of flower, but pushes the experience into a more potent and terpene-forward direction.
Gas Tank Cold Cured Resin AIO
Gas Tank Cold Cured Resin AIO is a sativa-driven all-in-one vape designed for smooth flavour, clean pulls, and uplifting effects.
The product reflects one of the biggest shifts in the concentrate category: consumers want potency and flavour, but they also want convenience. Not everyone wants to set up a dab rig or handle concentrates manually. All-in-one vape pens make resin-based products more approachable while keeping the experience elevated.
Gas Tank is built for daytime sessions and on-the-go use. The bright terpene profile and energizing high make it a strong fit for consumers looking for clarity, flavour, and movement without the heaviness sometimes associated with stronger formats.
From a brand perspective, Gas Tank is also one of the clearest examples of FUME’s identity. The name, format, and effect profile all connect back to the brand’s gas-forward language and concentrate-focused positioning.
Max Exhaust Haze Sativa Shatter
Max Exhaust Haze is a classic sativa shatter with a clean snap and bright flavour profile.
Shatter remains one of the most recognizable concentrate formats in the Canadian market. While newer formats like live resin and cold cure have gained momentum, shatter still appeals to consumers who appreciate a clean texture, reliable potency, and a straightforward dabbing experience.
Max Exhaust Haze brings that classic format into the FUME lineup with a sativa-driven profile designed for uplifting and energizing effects.
It is built for daytime use, especially for consumers who want clarity and momentum. The product also helps round out FUME’s Ontario portfolio by offering a more traditional concentrate format alongside sugar wax and all-in-one vapes.
Turbo Sativa Sugar Wax
Turbo Sativa Sugar Wax is exactly what the name suggests: fast, bright, energetic, and built for consumers who want to turn things up.
With citrus-forward notes, sharp gas, and a terpene-rich sugar wax texture, Turbo leans into the more high-energy side of FUME. It is designed for daytime sessions, creative momentum, and consumers who want a clear, uplifting head high rather than a heavy, couch-focused experience.
The product language is also strong from a branding perspective. “Buckle up” fits the FUME world without sounding generic. Turbo feels like a product made for consumers who already understand potency and are looking for something that hits quickly while still preserving flavour.
Together with Bane Chamber, Turbo helps define FUME’s sugar wax offering in Ontario as flavour-forward, potent, and highly usable.
FUME Products Available Exclusively in Alberta, SK + MB
In Alberta, FUME expands into live resin and rotating genetics through products designed for consumers who prioritize full-spectrum flavour and small-batch variety.
Mask Melt 1g Live Resin
Mask Melt 1g Live Resin is a flavour-packed live resin crafted to preserve the plant’s natural terpene profile.Live resin has become one of the most important concentrate formats for consumers who care about aroma and strain authenticity. By preserving more of the plant’s original terpene expression, live resin gives consumers a richer, more true-to-flower experience than many standard extracts.
Mask Melt delivers a smooth, aromatic dab with balanced effects and a full-flavoured profile. It is built for consumers who prioritize flavour without wanting to compromise potency. The name also ties perfectly into the Dom Jackson identity. “Mask Melt” connects directly to the gas mask branding while giving the product a memorable concentrate-specific edge. It feels premium, potent, and aligned with the FUME world.
The Rotation Live Resin AIO 1g
The Rotation by FUME is a live resin all-in-one vape concept built around rotating genetics and small-batch runs. The debut release features Bucking Runts, a 1g live resin AIO with candy gas flavour and a clean, full-spectrum experience. This format gives FUME room to stay fresh, introduce new genetics, and appeal to consumers who enjoy limited drops and rotating strain menus.
Consumers are increasingly looking for novelty, but not novelty for its own sake. They want new strains, new flavour profiles, and limited releases that still come from a brand they trust. The Rotation gives Dom Jackson a platform to keep experienced consumers engaged while maintaining quality control through smaller runs.
It also positions FUME as more than a static product lineup. The Rotation gives the brand flexibility, storytelling potential, and a reason for consumers to keep checking what is coming next.
FUME Products Available Exclusively in Manitoba
In Manitoba, FUME continues its focus on live resin with terpene-rich products designed around flavour, aroma, and full-spectrum expression.
Spiral Live Resin 1.2g
Spiral Live Resin is a terpene-rich concentrate featuring nearly 13% total terpenes. The strain is Twisted Helix, and the product is crafted to preserve the plant’s full-spectrum profile. That high terpene content gives Spiral a strong aroma, layered flavour, and a smooth, potent experience that stays true to the strain.
For consumers who follow terpene percentages and care about more than THC alone, Spiral is one of the most compelling products in the FUME lineup.
It also reflects where the concentrate category is heading. More educated consumers are asking better questions. They want to know about terpenes, input material, extraction quality, and how closely the final product reflects the plant it came from. Spiral speaks directly to that audience.
The Forbidden Live Resin
The Forbidden Live Resin is a flavour-rich live resin built around bold fruit-forward notes and a smooth aromatic finish.
Featuring Forbidden Fruit, this product offers a different expression within the FUME lineup. Where many FUME products lean into gas, citrus, energy, and sharpness, The Forbidden gives the brand a fruitier, terp-lover-focused option with balanced effects.
A strong concentrate lineup should not feel like every product is chasing the same effect or flavour profile. The Forbidden gives Manitoba consumers a smoother, more aromatic live resin option that still fits within the broader FUME philosophy: flavour first, potency intact, and true-to-strain quality.
Why FUME Matters in the Canadian Cannabis Market
FUME arrives at an important time for the Canadian cannabis industry. The market has matured beyond basic legalization-era buying habits. Consumers are more educated, more selective, and more willing to explore premium formats when the brand earns their trust.
For craft brands, this creates both an opportunity and a challenge. The opportunity is clear: consumers who already love premium flower are often open to concentrates, infused products, and vapes. The challenge is that not every flower brand can successfully make that jump. Concentrates require different expertise, different production relationships, and a much sharper focus on consistency.
Dom Jackson appears to understand that. FUME is not just “Dom Jackson, but stronger.” It is a focused sub-brand with its own identity, product architecture, and extraction story, while still carrying the DNA of the parent brand. That is what makes the launch strategically smart.
From Craft Flower to Concentrates: A Stronger Consumer Journey
The best cannabis brands build consumer journeys. Someone may discover Dom Jackson through flower. Then they try a pre-roll. Then they explore stronger formats. Eventually, they may move into sugar wax, shatter, live resin, or vape pens.
FUME gives Dom Jackson a way to keep that consumer inside the brand ecosystem as their preferences evolve. Instead of losing loyal flower consumers when they begin experimenting with concentrates, Dom Jackson now has a product line ready for that next stage. It allows the brand to grow alongside its audience rather than forcing consumers to move to another brand when they want something more potent. That is smart brand architecture.
It also shows a strong understanding of cannabis culture. Many experienced consumers do not see flower and concentrates as separate worlds. They see them as connected formats within the same lifestyle. FUME builds directly on that connection.
A Woman-Led Craft Brand Still Built on Real Connection
Dom Jackson’s growth also matters because of the way Michelle Litvack continues to build the brand. In a cannabis industry often dominated by corporate language, overdesigned packaging, and short-lived hype, Michelle’s approach feels refreshingly direct. She shows up. She speaks to people. She works the events. She educates budtenders. She builds relationships herself.
That kind of leadership matters in cannabis because trust is still built at ground level. Retailers want to know who is behind the product. Budtenders want to understand the story. Consumers want to feel like the brand actually cares about what goes into the bag, jar, or vape.
Dom Jackson has always leaned into that human side of brand-building. FUME gives the company a new way to express it through products that are more technical, more potent, and more dependent on quality execution.
What FUME Says About the Future of Dom Jackson
FUME signals that Dom Jackson is not standing still. The brand has already established itself through flower and pre-rolls, but concentrates open the door to a much broader product ecosystem. Live resin, shatter, sugar wax, cold cured resin, and all-in-one vapes allow Dom Jackson to reach consumers across different occasions, provinces, and experience levels.
More importantly, FUME gives the brand room to tell deeper stories around genetics, extraction, terpene preservation, and batch selection. That kind of storytelling matters in a competitive cannabis market where many products start to look and sound the same. A strong sub-brand gives Dom Jackson more flexibility, more shelf presence, and more reasons to stay relevant with consumers who are constantly looking for the next great product.
For Dom Jackson, concentrates were not a random expansion. They were the logical next step.
FUME by Dom Jackson works because it builds from the brand’s existing strengths. The gas mask identity was already there. The craft reputation was already there. Michelle Litvack’s hands-on approach was already there. The consumer appetite for stronger, flavour-forward formats was already there.
FUME brings those pieces together into a concentrate and vape line that feels authentic to the Dom Jackson brand. As more consumers move from premium flower into dabs, live resin, sugar wax, shatter, and all-in-one vape pens, Dom Jackson now has a sub-brand built to meet that evolution head-on.
In a category where many brands chase potency without personality, FUME offers something more complete: craft credibility, strong branding, hands-on quality control, and a product lineup designed for consumers who know exactly what they are looking for.
FAQ
What is FUME by Dom Jackson?
FUME by Dom Jackson is the brand’s concentrate and vape-focused sub-brand. The lineup includes products such as sugar wax, live resin, shatter, cold cured resin all-in-one vapes, and live resin vape pens across select Canadian provincial markets.
Why did Dom Jackson launch a concentrate line?
Dom Jackson launched FUME as a natural extension of its craft flower and pre-roll business. As experienced consumers move toward more potent and terpene-rich formats, concentrates and vape pens allow the brand to serve that next stage of the consumer journey while staying true to its focus on quality, flavour, and genetics.
How does FUME connect to the Dom Jackson brand?
FUME connects directly to Dom Jackson’s well-known gas mask logo and gas-forward brand identity. The name plays into fumes, gas, vapor, smoke, and extraction, making it a natural extension of the existing Dom Jackson world.
Who is Michelle Litvack?
Michelle Litvack is the founder and CEO of Dom Jackson. She brings more than two decades of sales leadership and cannabis industry experience to the brand, including previous work leading national sales efforts for a major medical cannabis company. She is known for her hands-on approach to product development, events, budtender education, and brand-building.
What makes FUME different from other cannabis concentrate brands?
FUME stands out because of Dom Jackson’s hands-on approach to product selection and batch quality. Michelle Litvack personally helps select strains and concentrates, works closely with extraction teams, visits production facilities, and certifies batches before they reach market.
What FUME products are available in Ontario?
FUME products currently available in Ontario include Bane Chamber Sugar Wax, Gas Tank Cold Cured Resin AIO, Max Exhaust Haze Sativa Shatter, and Turbo Sativa Sugar Wax.
What FUME products are available in Alberta?
In Alberta, FUME offers Mask Melt 1g Live Resin and The Rotation Live Resin AIO 1g, which launched with Bucking Runts as its debut rotating genetic.
What FUME products are available in Manitoba?
In Manitoba, FUME offers Spiral Live Resin 1.2g featuring Twisted Helix and The Forbidden Live Resin featuring Forbidden Fruit.
What is sugar wax?
Sugar wax is a cannabis concentrate known for its soft, granular texture and terpene-rich profile. It is often used for dabbing, but some consumers also use it to top flower for added flavour and potency.
What is live resin?
Live resin is a cannabis concentrate made to preserve more of the plant’s natural terpene profile. It is popular among consumers who prioritize flavour, aroma, and a true-to-strain experience.
What is shatter?
Shatter is a classic cannabis concentrate known for its glass-like texture and clean snap. It is commonly used for dabbing and remains popular among consumers looking for potency and a traditional concentrate experience.
Are FUME products made for experienced cannabis consumers?
Most FUME products are best suited for experienced consumers due to their potency and concentrate-based formats. However, all-in-one vape options may also appeal to consumers looking for a more convenient way to explore resin-based products.
Why are concentrates becoming more popular in Canada?
Concentrates are becoming more popular as cannabis consumers become more educated and interested in potency, terpene preservation, flavour, and format variety. Many consumers who started with flower are now exploring dabs, live resin, shatter, sugar wax, and vape pens as part of a broader cannabis routine.
