Elevate Cannabis Industry Expo invites all facets of the cannabis industry to come together for four full days of education, training, and networking. Taking place in Toronto, Ontario, from September 12-15, 2023, this industry-exclusive event is connecting retailers, Budtenders, Licensed Producers, brand representatives and other industry professionals across Canada.

Poised to reimagine the standard trade show and conference, Elevate is fostering education and facilitating knowledge exchange, recognizing these as pivotal forces of industry growth. With an inclusive focus on brands of all sizes, Elevate will serve as a hub of opportunity for micro-producers and industry veterans alike.

Signalling a new era in cannabis, Elevate marks a turning point from conferences of the past. We are ready to create our own ecosystem to support the industry and deliver real ROI and value to all participants. We understand the needs of retailers but also the aspirations of Licensed Producers - our collective needs are at the heart of this endeavour.

Jazz Samra, Owner and Founder of VIP Media Group and Sativa Bliss Cannabis Boutique
Elevate Cannabis Expo

What You Can Experience at Elevate

Elevate’s four-day schedule is designed to cater to specific segments of the industry with a wide range of classes, workshops, and expert panels, helping participants excel in their respective roles.

Day One: Store Managers/Owners Training (9:30 am – 6:00 pm)

  • Includes sessions on Effective Inventory Management, Customer Relationship Management, Financial Management and Business Planning, and more

Day Two: Budtender Training hosted by CanMar (9:30 am – 6:00 pm)

  • Includes sessions on Advanced Cannabis Product Knowledge, Cannabis and Wellness Trends, Advanced Customer Service Techniques, and more

Day Three: Licensed Producers and Brand Reps Training (9:30 am – 6:00 pm)

  • Includes sessions on Building and Managing Retail Partnerships, Industry Trends and Market Insights, Brand Building and Marketing Strategies, and more

Day Four: Industry Trade Show (10:00 am – 6:00 pm)

  • Features 65 booths with participating brands such as Cannara, Endgame, Volo, Sensi Brands, The Strain App, Ontario Cannabis Store, Merrco, The Loud Plug and more – a golden opportunity for businesses to collaborate with other participants and showcase their latest products and services

Day One, Two, and Three are followed by a Learn N’ Burn Networking Social from 6:00 – 8:00 pm where participants will have the opportunity to recap key takeaways, ask questions, and receive resources and references for ongoing personal development. Elevate wraps with an After Party from 6:30 – 9:30 pm on September 15 where professionals can mingle over complimentary food and drink.

Click here for the full event schedule.

Enter the Cannabis Classroom

Showcasing the event’s commitment to knowledge sharing, Day Two, the Budtender Training Day, is hosted and curated by Elevate’s official education sponsor, Canmar, and backed by the mind of reputable cannabis educator Tabitha Fritz.

CanMar has launched a new Budtender Education program called Level Up, created by Tabitha Fritz. You will find the curriculum is very different than what’s currently out there. Tabitha has done a great job of curating courses specific to the needs of both Budtenders and Store Managers to thrive in this space. She is a natural educator and presenter and we know everyone who signs up for her workshop will walk away feeling like they have the tools they need to get started.

Cindy Burke, Business Development Partner at CanMar
Elevate Cannabis Industry Expo

Redefining Possibilities

Elevate is a catalyst for growth and progression and a much-needed positive boost to a sector that has not been without its challenges.

Purchase your ticket today.

About VIP Media Group

VIP Media Group is a prominent event management company specializing in organizing high-profile gatherings. The team has successfully made its mark in the industry, earning a reputation for delivering exceptional events that unite professionals and drive growth. VIP Media Group provides business support to independent retailers, licensed producers, and service providers in the cannabis industry.



ADCANN is a digital publication and content creation team that showcases the most creative concepts in the cannabis space.