With the Canadian government greatly expanding the cannabis retail footprint this year, the number of licenced retailers in Canada is projected to reach 2,540 by the end of 2021. That’s why we decided to release our new Cannabis Retail Marketing Guide. The guide is a collection of articles dedicated to informing and educating cannabis retailers on the best methods and strategies that will propel brands to the top of the retail chain. 

We have created a guide to help cannabis retailers learn what they need to do to become the top brands in the market. It contains information about the cannabis consumer, marketing techniques, trends in the industry, and more.

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The Cannabis Retail Marketing Guide covers topics such as:


  • Learn how to brand your retail store based on your audience, demographic and location 
  • See different styles of cannabis stores and why they work (with examples)
  • Importance of branded merchandising

Online Retail

  • Age gates and why they are important
  • How to choose the right website builder
  • Costs
  • What to put on your website
  • SEO Keywords

Social Media

  • Why social media is important and how it can drive sales
  • What to post 
  • Types of social media tools
  • Analytics
  • Influencer trends

Choosing Products

  • Knowing your demographic
  • Types of cannabis suppliers
  • Choosing the right suppliers

Public Relations

  • Why it’s important
  • Customer relations
  • Internal relations
  • Corporate Social Responsibility
  • Email Marketing
  • Chatbots 


  • Training and educating
  • Getting feedback
  • Store culture
  • Celebrating your Budtenders

The Cannabis Retail Marketing Guide 21’ is unique because it’s the first and only guide of its kind. The guide is a comprehensive resource for anyone looking to learn about the cannabis industry. It’s free and available by subscribing to our monthly newsletter, which also provides information for those who want to stay in the know about the cannabis industry.

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Last Updated on June 15, 2021 by ADCANN



ADCANN is a digital publication and content creation team that showcases the most creative concepts in the cannabis space.