The 2024 ADCANN Award Winners: Celebrating Excellence in Cannabis Marketing
The 2024 ADCANN Award Winners have officially wrapped, and what a year it has been! These awards celebrate the innovators, creators, and visionaries who elevate the cannabis industry with groundbreaking campaigns, branding, and storytelling. With thousands of votes cast and a pool of exceptional nominees, this year’s winners truly represent the best of the best.
Accessory Brand of the Year
Canada – Trichs & Treasures
Trichs & Treasures continues to redefine cannabis accessories with their unique blend of style and functionality. Their product line is a favourite among consumers looking for high-quality tools that enhance their cannabis experience. By merging innovative designs with practicality, they’ve earned their place as Canada’s top accessory brand.
USA – Storz & Bickel
Storz & Bickel known globally for their iconic vaporizers, Storz & Bickel has consistently delivered exceptional quality and innovation. Their products, including the Volcano and Mighty+, are trusted by consumers and professionals alike. This dedication to precision engineering and user satisfaction has solidified their reputation as an industry leader.
Best Packaging Design
Canada – Rosin Heads – PB&J Bread Bags
Rosin Heads Breadshaped Bags impressed voters and consumers with their creative Breadshaped Bags, a playful yet functional approach to packaging. These eye-catching designs not only protect the product but also create a memorable unboxing experience. It’s a perfect blend of practicality and branding genius.
USA – Telos Hash
Telos Hash took packaging to the next level with sleek, minimalist designs that exude sophistication. Their commitment to sustainability and premium aesthetics has set them apart in a crowded marketplace, making their packaging a true standout in the U.S. cannabis scene.
Best Social Media
Canada – Endgame
Endgame’s social media strategy has captivated audiences with its bold visuals, witty captions, and engaging campaigns. By connecting directly with their community, they’ve built a loyal following and set a new benchmark for Canadian cannabis brands online.
USA – HYMAN
HYMAN secures back-to-back wins for Best Social Media in the U.S., solidifying its reputation as an industry leader. With bold content, interactive campaigns, and a dedicated following, HYMAN continues to push the boundaries of cannabis marketing.
Website of the Year
Canada – Spinach
A multi-time ADCANN Award winner, Spinach continues to lead the way in digital engagement, excelling in categories like Best Social Media and Brand Marketer of the Year. Their website remains a key part of their innovative brand presence, providing consumers with an engaging and seamless experience.
Marketing Campaign of the Year
Canada – Coterie x Fika – THE BIG PLAY THE BIG PLAY
Coterie x Fika – THE BIG PLAY THE BIG PLAY campaign by Coterie and Fika was a bold collaboration that showcased the power of partnerships in cannabis marketing. This dynamic initiative resonated with audiences through its creative storytelling and unique activation strategies, setting a new standard for the industry. By giving their audience an experience worth competing over, they were able to increase following and sales for their respective brands.
USA – Pressure Pack’s Wavy Flakes
Pressure Pack’s Wavy Flakes campaign was a creative triumph that combined vibrant visuals with a nostalgic twist. By tapping into cultural moments and consumer nostalgia, they crafted a campaign that was both memorable and impactful.
Marketer of the Year
Canada – Matt Coulson – Crop Circle Cannabis
Matt Coulson’s innovative approach to cannabis marketing has earned him widespread recognition in the Canadian industry. His ability to blend data-driven strategies with creative flair has delivered exceptional results for the brands he represents.
USA – Cristina Consalvo – Cannabis Creative Group
Cristina Consalvo’s expertise in crafting impactful marketing campaigns has made her a standout in the U.S. cannabis scene. Her dedication to elevating brand stories through innovative and authentic strategies has inspired professionals across the industry.
Independent Store Brand of the Year
Canada – Plantlife Cannabis
Plantlife Cannabis has established itself as a trusted name in the Canadian market through its commitment to community, quality, and personalized service. Their focus on education and customer relationships has made them a favourite among consumers.
USA – Dispo
Dispo’s unique approach to cannabis retail in the U.S. combines high-end design with a welcoming atmosphere. Their dedication to creating a memorable shopping experience has earned them widespread acclaim and loyal customers.
National Store Brand of the Year
Canada – Fire & Flower
Fire & Flower continues to set the standard for cannabis retail in Canada. Their innovative approach to in-store experiences and Spark loyalty programs has created a customer-centric environment that keeps shoppers coming back.
MSO Brand of the Year
USA – FLUENT
FLUENT has emerged as a leader among multi-state operators by delivering consistent quality and a strong brand identity. Their commitment to community engagement and consumer education has set them apart in a competitive market.
Craft Brand of the Year
Canada – Coterie
Coterie’s artisanal approach to cannabis production has redefined the craft category and has become one of the fastest growing cannabis brands in Canada. With a focus on small-batch quality and a wide range of high-quality product, including flower, vapes, hash, pre-rolls, they continue to impress consumers and retailers alike.
USA – Gentleman Quinns Blunt Co.
Gentleman Quinns Blunt Co. has been named Craft Brand of the Year in the U.S. for the second year in a row. Based in Colorado, they specialize in premium, lab-tested pre-rolls with no pesticides or contaminants. Their signature “HIGH CLASS, BIG ASS BLUNTS” reflects their dedication to quality. Founded in 2015, the independently owned brand is led by Gentleman Quinn, ensuring top-notch craftsmanship and premium cannabis experiences.
LP Brand of the Year
Canada – Reef Organic
Jonny Chronic has become a household name in Canada thanks to their unwavering focus on quality and consistency. Their dedication to crafting premium products has earned them a loyal customer base and industry recognition.
Rookie of the Year
Canada – ONO
As a newcomer to the Canadian cannabis market, ONO has quickly made a name for itself with innovative products and bold branding. Their fresh perspective and fearless approach have set them on a path to becoming an industry leader.
A Celebration of Industry Excellence
The 2024 ADCANN Award Winners serve as a reminder of the incredible talent driving the cannabis industry forward. Each winner exemplifies the innovation and passion that make this space so dynamic and exciting.
We extend our heartfelt congratulations to all the winners and nominees who are shaping the future of cannabis marketing. Here’s to another year of bold ideas, creative risks, and industry milestones!
Check out all the past winners here!
Last Updated on January 31, 2025 by ADCANN
