Social media continues to play a pivotal role in shaping the cannabis industry’s identity, connecting brands with consumers in innovative and engaging ways. The seventh annual ADCANN Awards celebrates this vital platform with the “Best Social Media” category, spotlighting brands that have mastered the art of digital storytelling, community building, and creative marketing. The finalists this year exemplify how cannabis companies are breaking boundaries and driving conversations in a challenging yet rewarding online landscape.
Dive in as we explore the exceptional campaigns and strategies that have set these brands apart, showcasing the power of social media to elevate the cannabis industry.
Be sure to vote for your favourite Cannabis Social Media in the 2024 Awards.
Canada
Endgame
Endgame isn’t just about extracts; it’s about the culture, the craft, and the community. Their social media channels are a masterclass in blending legacy and innovation, resonating with OG enthusiasts and new cannabis consumers alike. Through striking visuals, witty captions, and authentic storytelling, Endgame showcases their decade-long dedication to producing top-tier extracts while keeping their roots intact.
From spotlighting iconic strain crosses to dropping knowledge on exotic terps and high-THC diamonds, their feeds are a feast for cannabis connoisseurs. Whether it’s celebrating industry events like their buzzing Toronto gathering or highlighting their fire lineup of diamonds, waxes, and infused flowers, Endgame’s social media embodies the voice of a brand that was here before the suits showed up.
It’s this unapologetic authenticity and commitment to quality that makes Endgame a standout contender for ADCANN’s Best Social Media Award.
Tether
Tether isn’t just a platform; it’s the beating heart of Canada’s Budtender community, connecting over 5,000 Budtenders nationwide with cannabis brands and retailers. Their social media presence is a vibrant extension of this mission, delivering dynamic content that celebrates Budtenders, educates the industry, and fosters collaboration.
From promoting the Tether Cannabis Gift Guide that highlights the best products for Budtenders, to rallying excitement for exclusive events like Tether Toronto, their platforms are a hub of value-packed resources and engagement. Campaigns like the annual Budtender Survey seamlessly combine community involvement with enticing giveaways, amplifying their reach and solidifying trust.
Backed by their roots in Marigold Marketing & PR, Tether’s social media blends sharp strategy with genuine passion for empowering Budtenders and elevating the cannabis industry. Their impactful storytelling, event highlights, and educational initiatives make them a top contender for ADCANN’s Best Social Media Award.
Spinach
Spinach embodies the essence of fun, friendship, and legendary cannabis, and their social media channels capture this ethos flawlessly. With vibrant visuals and engaging campaigns like #SpinachWithFriends, they bring their community together to celebrate the joy of shared experiences. Their posts inspire laughter, connection, and the kind of good vibes that only legendary strains like Blue Dream, Atomic Sour Grapefruit, and Wedding Cake can deliver.
From spotlighting innovative lines like Spinach Feelz with rare cannabinoids to playful polls asking fans about their favorite indica strains, “This or That”, and showing off their ever growing product line, their social media is a dynamic mix of education, entertainment, and community engagement.
It’s no surprise that Spinach is a contender for ADCANN’s Best Social Media Award. Their feeds aren’t just about cannabis—they’re about cultivating the kind of fun that’s better when shared.
BOXHOT
When it comes to making a statement, BOXHOT does it bigger and bolder than anyone else in the game. Their social media channels are a no-holds-barred celebration of potent products, retro vibes, and cheeky cannabis culture. Whether they’re hyping up their Ugly Holiday Sweater Contest with the tagline #LetsGetLit or showcasing their dy-no-mite infused pre-rolls, BOXHOT knows how to entertain, engage, and keep fans coming back for more.
With strain-specific vapes, blunts coated in kief, and their signature Cruise Control two-grammers, BOXHOT’s content doesn’t just promote products—it creates a lifestyle. Their blend of irreverent humor, eye-popping visuals, and community-driven campaigns makes their feeds as unforgettable as their products.
For anyone who’s ready to go full throttle, BOXHOT’s social media is the destination. It’s bold, it’s brash, and it’s undeniably deserving of a spot among ADCANN’s Best Social Media nominees.
Coterie
Coterie takes a fresh, sophisticated approach to social media, blending clean, retro-inspired aesthetics with storytelling that connects. Their feeds are a visual journey through cannabis culture, seamlessly weaving product highlights with curated snapshots of the world that inspire them. Whether it’s a striking photo of their compostable packaging or a candid shot of a dumpling shop window captioned “postcards from Coterie”, their content feels as personal as it is polished.
Coterie’s ethos of connection and community shines through in every post, celebrating the shared tastes and individuality of their audience. By balancing product-focused content with lifestyle imagery that speaks to art, culture, and collaboration, their social media isn’t just a place to browse—it’s a place to belong.
With its modern-meets-nostalgic vibe and thoughtful engagement, Coterie Brands Cannabis’ social media stands out as a true reflection of their mission to cultivate meaningful connections. A worthy contender for ADCANN’s Best Social Media Award, their channels are as inspiring as they are inviting.
USA
House of Dank
House of Dank (H.O.D.) dominates the digital space with a unique blend of gritty charm, local pride, and community engagement. Known for hosting a steady stream of giveaways—from event tickets to their jaw-dropping Ford Bronco contest—H.O.D. uses social media to keep followers hooked and excited.
Their use of vintage-inspired pinup girls adds a bold, playful aesthetic to their content, standing out in the cannabis industry and appealing to their loyal audience. Coupled with updates on award-winning products like Devil Driver infused flower and promotions for events such as Lions Tailgates and the Joint Efforts Canned Food Drive, their feeds create a vibrant and irresistible blend of fun and functionality.
H.O.D.’s ability to seamlessly mix exclusive deals, giveaways, and local love with striking visuals and engaging posts cements their status as a leader in cannabis social media. A true reflection of their dynamic brand, their channels are a testament to why they deserve a spot among ADCANN’s Best Social Media nominees.
Bud’s Goods & Provisions
Bud’s Goods & Provisions brings a fresh, inviting energy to cannabis social media, showcasing their community-first ethos through clean, minimalist visuals and thoughtful storytelling. Their feeds are a harmonious blend of polished dispensary shots, heartfelt highlights of staff members, and creative art pieces reminiscent of bold tattoo flash designs. These elements come together to celebrate their mantra of Shop Small, Support Your Buds, encouraging followers to see them as more than a dispensary—they’re a neighbor.
Bud’s Goods & Provisions uses social media to bridge the gap between cannabis retail and community connection, featuring local events, engaging posts about their diverse team, and inspiring messages that reflect their commitment to doing the right thing. Whether spotlighting their beautifully curated locations in Worcester, Abington, or Watertown, or sharing the stories of the people behind the counter, their channels are as personal as they are professional.
With an aesthetic that’s both modern and approachable, and a message that’s as heartfelt as it is impactful, Bud’s Goods & Provisions is redefining what it means to be a neighborhood dispensary—and proving why they’re a standout contender for ADCANN’s Best Social Media Award.
Cookies
Cookies dominates the cannabis social media scene with a presence as bold and innovative as its strains. With roots in the Bay Area and a legacy built on groundbreaking genetics, Cookies’ channels celebrate their journey from garage grows to a global empire. Their social content reflects the brand’s deep cultural influence, blending streetwear vibes, music industry ties, and cannabis advocacy in a way that feels effortlessly authentic.
Every post tells a story—whether it’s showcasing their iconic strains like Gelato and Biscotti, featuring exclusive collaborations, or highlighting Berner’s journey from chart-topping rapper to Forbes cover star. The visuals are a standout, with sleek product photography, street-style branding, and behind-the-scenes looks at their cultivation process. Cookies’ social platforms also pay homage to their global community, with posts celebrating dispensary openings across six countries and exclusive peeks into their latest innovations.
Their advocacy shines through as well, with a commitment to addressing the disproportionate impacts of the War on Drugs. From uplifting voices in affected communities to supporting meaningful social impact initiatives, Cookies’ social media goes beyond products—it’s a platform for change.
For a brand that started as a dream in San Francisco, Cookies has transformed cannabis into a lifestyle, using their social presence to lead the conversation, spark inspiration, and connect a worldwide audience. This is why Cookies deserves to be recognized as ADCANN’s Best Social Media of the Year.
Pressure Pack
Pressure Pack has redefined cannabis packaging and branding with its vibrant, eye-catching designs that stand out on any shelf. Think bold, bright colors and cartoon characters gracing nearly every strain—each package feels like a playful masterpiece. Whether it’s their premium flower or innovative Hash Holes, the visuals are just as exciting as the products themselves.
The packaging’s larger-than-life aesthetic is a testament to the quality inside: exotic strains that deliver unmatched potency and flavor. The bright, cartoon-like illustrations make each strain feel like a character in its own right, turning cannabis into a fun, almost collectible experience. From the rich purple hues of their Runtz collaboration to the bold designs of their solventless hash rosin disposables, Pressure Pack’s presentation is beautifully over the top—daring, distinct, and incredibly memorable.
But it’s not just the looks that get you; it’s the product. Carefully cultivated and expertly crafted, Pressure Pack’s flower, pre-rolls, and concentrates are the finest in Michigan. With a mix of luxury and accessibility, it’s easy to see why this brand has captured the hearts (and eyes) of cannabis connoisseurs everywhere.
The finalists for Best Social Media of the Year present a diverse and innovative array of cannabis offerings. These nine brands, each with their own unique flair, represent the future of the cannabis industry, showcasing creativity, innovation, and a dedication to delivering unparalleled experiences to cannabis enthusiasts.
Last Updated on December 9, 2024 by ADCANN
