In the ever-expanding landscape of the Canadian cannabis market, where new brands are vying for attention, the quest for uniqueness in Cannabis Marketing Campaigns has become paramount. Navigating through regulations and competition, these brands have ingeniously woven narratives to captivate consumers. Beyond borders, our journey extends to the United States, revealing a new realm of challenges in Cannabis Marketing Campaigns amidst federal intricacies. 

ADCANN proudly presents the finalists, as voted by you, the community, showcasing the most inventive and impactful cannabis marketing campaigns from both sides of the border.

If you haven’t already, be sure to vote for your favourite Cannabis Marketing Campaign in the 2023 ADCANN Awards.

Canada

Good Supply – Get ‘JUICED’

Falling under the Aphria LP, which merged with Tilray in 2020, Good Supply has been a staple brand in the early days of legalization with well-known buds like Jean Guy, and Starwalker Kush. Providing flower, pre-rolls, vapes, and concentrates rooted in classic strains. They launched their infused line of products under the “Get Juiced” Campaign earlier this year dropping terpene-infused pre-rolls and blunts. With plans to introduce a new series of flavours every six months, their goal is to keep things juicy with the best of their fruit-flavoured extracts.

Roilty – Box Drops

Roilty utilized its Royal packaging this year to create the unique “Box Drops” which are unique loot-filled boxes curated specifically for the lucky budtenders selected. To qualify budtenders had to have known about these drops which are shared ahead of time via Roilty Concentrates Instagram. The first Box drop by Roilty included a dab rig, torch, and other concentrate-related products, though each loot-filled box drop is typically filled with a variety of goods that any kush connoisseur would drool over.

Spinach – Wrapped in FEELZ

Spinach is well known for its staple flower GMO cookies, and their SOURZ by Spinach gummies. Earlier this year, Spinach, a brand operating under Cronos Group, launched their FEELZ THC+CBC Day Trip Mango Lime gummies, utilizing Ginkgo Bioworks’ platform for organism design and development. These gummies encapsulate what Spinach believes is the best crossroads for the unique and enhanced experiences made possible through their proprietary blends of rare cannabinoids alongside more common cannabinoids (like THC and CBD). This unique utilization of cannabinoids differentiates them from the norm and landed them a spot as a finalist in this year’s Campaign of the Year awards.

Ghost Drops – MOM is Back

Ghost Drops is back and reshaping the cannabis landscape in Canada with their unique member-only mail-order cannabis (MOM) which provides members access to limited-edition strains and products at reduced pricing. Ghost Drops MOM is operated through Green Gold Canada Inc., (a Health Canada-licensed processing and packaging facility). Besides same-day drops right to your door, other benefits of MOM include access to exclusive events, content, and the GhostDots Loyalty points which can be redeemed on cannabis merchandise and discounts.

Endgame – Sesh Park

Endgame is one of the few legacy brands that transitioned into the legal market and has been offering quality extracts for over a decade. Endgame is a brand that loves to connect with its consumers through events, and contests. They hosted Sesh Park over the summer where they used basketball, live music, and more as an effective means of creating hype and building up relationships with consumers which in turn continues to contribute to their community engagement. This method of marketing gives a more personal touch while providing both entertainment and food and beverage options, as well as lasting memories and shareable photos/videos.

USA

Cannabis Media Council – I’m High Right Now

The Cannabis Media Council (CMC) is an American trade association created to challenge the stigma surrounding plants and people. Its mission is to leverage advertising as a tool to promote widespread awareness and acceptance of cannabis in mainstream society. Earlier this year, CMC launched its inaugural campaign: I’m High Right Now. Utilizing unique individuals and couples sharing testimonial-like benefits in a “love more or hate me, I’m here to stay and I can provide benefits either way” type of way. Showcasing all the different people and potentials to normalize the use of cannabis for all ages, and stop the stigma and myths surrounding it in North America.

House of Dank – High in the Sky

House of Dank stands at the forefront of delivering top-tier cannabis products. As Michigan’s longest-standing retailer, House of Dank offers a diverse range of medical and recreational items, including flower, vaporizers, concentrates, edibles, merchandise, CBD, and beyond. This year they launched their first-ever curated cannabis experience at a major Michigan music festival known as Arts Beats & Eats. Between September 1-4th they sold tickets to ensure consumers could get close and personal with many well-known American cannabis brands in the 21+ area known as the Dankway. Showcasing innovations, products, and the culture of their industry, attendees were able to explore and purchase high-quality products from over 10 premium brands.

Embarc – Devil’s Lettuce

Embarc serves as a cannabis retailer and events producer with a focus on community, culture, and education in North America. The company is dedicated to making cannabis education, experiences, and shopping accessible to people of all backgrounds.

Launched October 13th this year, Devil’s Lettuce is Embarcs’ means of reveling in the spirit of Halloween, primarily focusing on dispelling the web of misinformation and ensuring that eerie tales of the plant remain fictional rather than factual. Choosing not to trivialize valid concerns, the campaign instead aimed to prompt reflection on the origins of many fears and to foster conversations about genuine facts regarding the green plant and its beneficial role in communities.

The 2022 Grasslands Calendar

For Grasslands’ 2022 calendar campaign, the agency collaborated with contemporary Mexican-Indigenous folk artist @danielsartwork, interdisciplinary designer Andrew Benjamin Morris, and multidisciplinary creative studio @inkloungedenver.

 

The goal was to create a handmade, one-of-a-kind print artwork that ties back to Grasslands Founder Ricardo Baca’s Indigenous heritage, his 24-year career in print journalism and Grasslands’ Denver headquarters—which Baca designed via the North Star of Midcentury Mexico City

Bud’s Goods & Provisions – Name that Strain

Bud’s Goods & Provisions put out a unique and retro design when it came to its “Name that strain” campaign. Showcasing the different flowers they have to offer while providing the type of cannabis, the most notable effects felt, and the taste of each bud in a neat method that allows viewers to guess the strain based on the picture alone.

As we delve into the remarkable campaigns that have left an indelible mark on the cannabis industry, it’s evident that marketing in this space is not merely about products; it’s about storytelling, connection, and dispelling myths. From Canada’s ingenious product launches to the USA’s bold strides in challenging stereotypes, each campaign narrates a tale of innovation and perseverance. The ADCANN community, having witnessed these marketing masterpieces, now holds the power to crown the champion. If you haven’t done so yet, cast your vote for your favourite Cannabis Marketing Campaign in the 2023 ADCANN Awards and be part of shaping the narrative of the cannabis industry.

Which of these cannabis brands had the best marketing campaign?

As we delve into the remarkable campaigns that have left an indelible mark on the cannabis industry, it’s evident that marketing in this space is not merely about products; it’s about storytelling, connection, and dispelling myths. From Canada’s ingenious product launches to the USA’s bold strides in challenging stereotypes, each campaign narrates a tale of innovation and perseverance. The ADCANN community, having witnessed these marketing masterpieces, now holds the power to crown the champion. If you haven’t done so yet, cast your vote for your favourite Cannabis Marketing Campaign in the 2023 ADCANN Awards and be part of shaping the narrative of the cannabis industry.

Vote for them in the ADCANN Awards 2023

Last Updated on January 10, 2024 by ADCANN

ADCANN

ADCANN

ADCANN is a digital publication and content creation team that showcases the most creative concepts in the cannabis space.