Luxury retailer Barneys set to open "High End" head shop in Beverly Hills

A rendering of High End, a marijuana store inside the Barneys in Beverly Hills, Calif., expected to open in March. Image courtesy of  nytimes.com

A rendering of High End, a marijuana store inside the Barneys in Beverly Hills, Calif., expected to open in March. Image courtesy of nytimes.com

Barneys New York Inc. is an American chain of luxury department stores founded and headquartered in New York City. The store is widely known for its selection of designer handbags, shoes and clothing.

Today, the company announced their intention to launch a “luxury cannabis lifestyle and wellness concept shop” inside of their existing Beverly Hills location in March. This new store-within-a-store will be named the “High End” and will effectively become the world’s most expensive and lavish head shop.

Barneys intends to open up the “High End” locations across California and is considering expanding into other states, including New York if recreational cannabis becomes legal there.

The retailer will offer only the most costly and extravagant cannabis accessories and products on the market. For example, one sterling silver pot grinder will sell for $1,475. Handblown bongs and glass pipes can be found retailing at $950 to several thousand dollars. Other product offerings will include rolling papers made from organically grown French hemp, stash boxes by jewelry designer Martine Ali and roach clips by Good Art Hlywd.

Along with accessories, the store also intends to feature cannabis products. Barneys has entered an exclusive partnership with upscale cannabis company Beboe (known as the “Hermes of marijuana”) to introduce their customers to the brand’s distinct offerings, including its thoughtfully designed vaporizer pens, pastilles and CBD products. Beboe plans to offer exclusive special edition silver vaporizer pens that can only be purchased in Barneys’ New York stores. Pre-rolled buds from a collaboration with Sherbinskis, a fashionable cannabis brand from California, will also be made available.

Because the High End will not have a dispensary license, shoppers will not be able to walk out of Barneys with cannabis in hand. Instead, Beboe representatives will take customers’ orders for home delivery.

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Not that long ago, it would have seemed unthinkable for a luxury fashion retailer to enter the cannabis industry. Daniella Vitale, the chief executive and president of Barneys, said the time seemed ripe, not only because of changing attitudes about marijuana, but because of the pressures on bricks-and-mortar retailers to offer Instagram-friendly moments.

This drive to create a social media-worthy environment has underlined the design process of this new head shop. The look of the store will resemble a “Malibu home” more than a gritty Venice Beach dispensary, with plenty of glass, patinated brass and raw marble. The company hopes that 420-friendly influencers will want to shop and take pictures at the High End.

“It’s made for people like me: high-functioning adults who maybe use cannabis once or twice a week,” Scott Campbell one of the founders of Beboe, told the NY Times. “I’ve got kids to raise, careers to maintain, and when I do have time to enjoy weed, I don’t care how much it costs. I just want the best possible experience.”

Barneys New York intends to create this luxurious experience for sophisticated cannabis consumers on the fifth floor of their Beverly Hills location. This new store is a brave but intelligent venture and truly signifies just how far cannabis culture has come.

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ABOUT BARNEYS NEW YORK

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men’s retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 14 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider’s look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

ABOUT BEBOE

Beboe is the Los Angeles-based leader in luxury cannabis. Founded in 2017 by friends and cannabis growers Scott Campbell and Clement Kwan, Beboe’s mission is to destigmatize legal cannabis through heightened experience and education. With sleek packaging and social dosing, Beboe offers the sophisticated cannabis consumer an experience unlike any other on the market. In 2017, Beboe launched cannabis vaporizing pens and edible pastilles, each curated with a unique blend of THC and CBD. In Fall 2018, Beboe launched a CBD-only blend. Beboe. Each product is dosed to complement individualized social settings – ranging from afternoon tea to dinner parties to weddings – so cannabis can be safely and stylishly incorporated into every aspect of a lifestyle. In addition to developing quality-driven product, Beboe remains at the forefront of the industry through education and advocacy. Beboe is the inaugural brand from For Success Holding, a portfolio of cannabis brands co-founded by Campbell and Kwan in late 2014. For Success Holding endeavors to create a conglomerate of products, brands and experiences for today’s cannabis consumer. Beboe THC/CBD blend products are sold through licensed distributors and delivery services throughout California and Colorado, and CBD products are available online and through select retailers. In 2019, Beboe entered into a definitive agreement to be acquired by Green Thumb Industries Inc. For more information, please visit www.beboe.com.

Sources

New Cannabis Ventures: https://www.newcannabisventures.com/retailer-barneys-new-york-to-sell-cannabis-accessories-and-cbd-products/

NY Times: https://www.nytimes.com/2019/02/11/style/barneys-weed-head-shop-beverly-hills.html

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