25 Cannabis Companies Sign a Letter for Legalization
This one page ad proclaiming “a big day and a bright future” is a joint effort between the Business of Cannabis and Civilized Life to address the Canadian public on the day before the country legalizes cannabis for adult use.
The advertisement ran nationally in all Post Media print publications and included a digital buy. A group of licensed producers, ancillary companies and other cannabis-related businesses signed this “public letter” with the stated intent to create a dynamic, sustainable and responsible industry.
This is a great way for these organizations to introduce and position themselves as trustworthy and well intentioned.