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Trailblazers

Trailblazers with Christian Borys of Black Hawk Digital

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Branding Compliance

How To Launch a Cannabis Product in Canada

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Trailblazers

Trailblazers with Kayla Mann of Habitat Life

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Branding

Five Canadian Cannabis Brands to Watch

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Trailblazers

Trailblazers with Jeff Goldenberg of Abacus

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Branding Compliance

How To Name A Dried Flower Product: A Quick Guide

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There are dozens of new products and brands being

There are dozens of new products and brands being launched every month in the Canadian cannabis space. Each of these product launches requires a few key creative assets to effectively communicate with consumers and list with provincial boards.⁣
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This article will take you through a step-by-step guide to launching a cannabis product campaign in Canada. Examples and explanations for each step and piece of creative will be provided.⁣ LINK IN BIO.
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Developed in collaboration with Matt Coulson from Profound Cannabis Design & Marketing. ⁣
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#cannabis #cannabisindustry #cbd #marketing #cannabismarketing #branding #advertising #cannabisbranding #cannabisadvertising #packaging

This week’s #Trailblazer is the talented Kayla M

This week’s #Trailblazer is the talented Kayla Mann, Chief Financial Officer of Habitat Life, makers of organic cannabis and seafood products that are crafted with the highest quality and sustainability standards.⁣
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She advises cannabis companies to attend trade shows due to the lenience in marketing regulations at those events and to stay active on platforms like Instagram and Twitter, responding to and connecting with consumers as often and genuinely as possible.⁣
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Learn Kayla’s story and all of her valuable marketing insights at the link in our bio. ⁣
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https://adcann.ca/trailblazers-kayla-mann-habitat-life/⁣
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#ADCANN #Cannabis #CannabisMarketing #CannabisBranding #CannabisIndustry #CannabisAdvertising #advertising #marketing #branding #adweek #adage #habitatlife #cake #CanadianCannabis #Valens

Citizen Stash, Top Leaf, Pure SunFarms, Good Buds

Citizen Stash, Top Leaf, Pure SunFarms, Good Buds and Redecan are well on their way to setting themselves apart as the Canadian recreational cannabis market grows. ⁣
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Learn why these are the top 5 brands to watch in the Canadian cannabis space in our latest article. ⁣
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Article by Samuel Gallaro ⁣
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#canadiancannabis #cannabis #cannabismarketing #cannabisbranding #branding #marketing #advertising #cannabisadvertising #redecan #goodbuds #topleaf #citizenstash #puresunfarms

Jeff Goldenberg, the Co-Founder and Chief Strateg

Jeff Goldenberg, the Co-Founder and Chief Strategy Officer of Abacus.Agency, an ad tech/agency hybrid that focuses on performance Facebook and Instagram advertising, shares his insights about cannabis marketing and branding in our latest #Trailblazers feature.⁣
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"Standard marketing and branding rules get thrown out the window in the cannabis industry simply because regulations limit the amount of exposure and communications that brands can do. Brands need to be created that can do a lot of heavy lifting and products and product categories need to be carefully strategized."⁣
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#marketing #branding #advertising #cannabis #cannabismarketing #cannabisbranding #cannabisadvertising #adcann #adweek #adage #cannabisindustry⁣
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https://adcann.ca/trailblazers-jeff-goldenberg-abacus/ - LINK IN BIO

The majority of products launched in the cannabis

The majority of products launched in the cannabis industry are dried flower strains. Just like any other CPG category, the name of a cannabis product is incredibly important. So, how do brands in the industry name their dried flower SKUs? In this article, we’ll walk you through a quick step-by-step guide on how to name your strain.⁣
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#1: Understand What You’re Naming⁣
#2: Learn From The Traditional Market⁣
#3: Consider IP⁣
#4: Consider Social Responsibility ⁣
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Published in collaboration with Matt Coulson and Profound Cannabis Design & Marketing ⁣
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Read the full article - link in bio. ⁣
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https://adcann.ca/how-to-name-dried-flower-product-guide/⁣
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#cannabis #cannabisindustry #cannabismarketing #cannabisbranding #cannabisadvertising #advertising #marketing #branding #adweek #adage #ADCANN

"Zig where others zag. Question the trend. Think a

"Zig where others zag. Question the trend. Think ahead, but be mindful of the past."⁣
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This week’s Trailblazer is Zachary Cohen, Co-Founder of @trust_nomad_, a creative agency geared specifically for cannabis.⁣
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Read all of the insights from this talented marketer and entrepreneur at the forefront of this industry. Link in bio.⁣
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https://adcann.ca/trailblazers-zac-cohen-nomad/⁣
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#trailblazer #ADCANN #adweek #adage #cannabisindustry #cannabis #cannabismarketing #marketing #branding #cannabisbranding #advertising #cannabisadvertising

Brightfield Group, a consumer insights and market

This week’s trailblazer is Nicole Wolff, Brand D

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