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Voting is now open for the 2019 ADCANN Awards. Vote for your favourite cannabis people, businesses and brands until January 1st. Winners announced in January. Swipe for nominees. Link in bio to vote. 🗳

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Marijuana marketing in Canada is only permitted in age-gated settings. What better age-gate than inside of a legal cannabis store? If a consumer is inside of one of these storefronts, they have already shown identification and have expressed an interest in purchasing cannabis products. These new retail locations present an opportunity for Licensed Producers to create connections through experiential marketing, face-to-face conversations and classic retail merchandising.
Pictured are three examples including holiday-themed installations by San Rafael and Altavie inside of Nova Cannabis Store and the “UP Cannabis Hub” inside of a Spirit Leaf store opening next week in Kingston, ON.
Read the full article (link in bio) for more keys to compliant promotion: https://adcann.ca/advertising/in-store-promotions

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Canadian Licensed Producer @tweed wants the public to know that it is possible to extract more than just THC and CBD from cannabis.
Tweed’s team of “dedicated plant musicologists” are able to record the changes of electrical currents flowing through a cannabis plant and then convert them into musical notes. 🎶 🎧
Swipe to watch the full video explaining the process and a few examples of the sounds Tweed’s strains make.
Read the full story (link in bio) at adcann.ca/advertising/sounds-of-tweed

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Lowell Herb Co. plans to debut an outdoor cannabis restaurant in West Hollywood this summer.
Dubbed Lowell Farms: A Cannabis Cafe, the restaurant guarantees that cannabis is “woven into every aspect of the dining experience”. The menu, which is still in development, will focus on seasonal dishes, all of which can be ordered with or without THC and/or CBD. Each infused item will include pesticide-free marijuana grown from the Santa Barbara-based Lowell Farms.
What do you think of these renderings?

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Watch the new MedMen commercial directed by renowned American filmmaker Spike Jonze titled “The New Normal”. This short film chronicles the history of cannabis in America from counter culture to “just culture”. The company launched a 360-degree approach to The New Normal campaign, which includes spots on connected TV networks (including Bravo, CBS Sports Network, Oxygen, MSNBC, Lifetime and Food Network), 80+ out of home assets, print ads (including national ad placements in Rolling Stone and US Weekly), Sirius XM, native integrations with Complex, podcasts and terrestrial radio, digital, pre-roll and programmatic ads. MedMen will also be advertising for the first time in hundreds of movie theaters across California, Nevada, and Michigan.
What do you think about this spot? 🤔 link in bio.

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Even though cannabis is becoming accepted inside The Oscars, marijuana companies are still unable to purchase advertising spots during the ceremony.
California-based Lowell Herb Co. says it tried to buy air-time during the Oscars for $2 million to debut an ad starring former Disney star Bella Thorne, but that it was rejected by ABC.

The spot for the company features family farmers tending to sustainable growing practices in large fields, transitioning to celeb Thorne consuming the finished product with some hip friends at a party.
The company says the ad is a “celebration of California legalization,” and Bella Thorne told Page Six that, “It’s a shame that, that message won’t be televised… for now.” Swipe to watch the rejected ad ➡️

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