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Canadian Licensed Producer @tweed wants the public to know that it is possible to extract more than just THC and CBD from cannabis. Tweed’s team of “dedicated plant musicologists” are able to record the changes of electrical currents flowing through a cannabis plant and then convert them into musical notes. 🎶 🎧 Swipe to watch the full video explaining the process and a few examples of the sounds Tweed’s strains make. Read the full story (link in bio) at adcann.ca/advertising/sounds-of-tweed
In an industry where strict branding restrictions have already been put in place by the government, cannabis companies are also facing legal pressure from businesses outside of the industry. UPS is just the latest big brand suing a cannabis company, as other businesses such as The Toronto Maple Leafs and Hershey’s have dispatched their legal teams against cannabis brands. Take a look at five companies who are cracking down on trademark infringement against cannabis brands - link in bio. adcann.ca/compliance/big-brands-cracking-down-cannabis-companies-trademark-infringements
Lowell Herb Co. plans to debut an outdoor cannabis restaurant in West Hollywood this summer. Dubbed Lowell Farms: A Cannabis Cafe, the restaurant guarantees that cannabis is “woven into every aspect of the dining experience”. The menu, which is still in development, will focus on seasonal dishes, all of which can be ordered with or without THC and/or CBD. Each infused item will include pesticide-free marijuana grown from the Santa Barbara-based Lowell Farms. What do you think of these renderings?
Watch the new MedMen commercial directed by renowned American filmmaker Spike Jonze titled “The New Normal”. This short film chronicles the history of cannabis in America from counter culture to “just culture”. The company launched a 360-degree approach to The New Normal campaign, which includes spots on connected TV networks (including Bravo, CBS Sports Network, Oxygen, MSNBC, Lifetime and Food Network), 80+ out of home assets, print ads (including national ad placements in Rolling Stone and US Weekly), Sirius XM, native integrations with Complex, podcasts and terrestrial radio, digital, pre-roll and programmatic ads. MedMen will also be advertising for the first time in hundreds of movie theaters across California, Nevada, and Michigan. What do you think about this spot? 🤔
Even though cannabis is becoming accepted inside The Oscars, marijuana companies are still unable to purchase advertising spots during the ceremony. California-based Lowell Herb Co. says it tried to buy air-time during the Oscars for $2 million to debut an ad starring former Disney star Bella Thorne, but that it was rejected by ABC. The spot for the company features family farmers tending to sustainable growing practices in large fields, transitioning to celeb Thorne consuming the finished product with some hip friends at a party. The company says the ad is a “celebration of California legalization,” and Bella Thorne told Page Six that, “It’s a shame that, that message won’t be televised… for now.” Swipe to watch the rejected ad ➡️
Something is new at tonight’s Oscars ceremony - cannabis. 🏆 Every year, gift bags are given to celebrities that often contain up to six figures worth of expensive products. For the first time ever, a collection of cannabis products, mainly skincare and beauty-focused items, will be featured in this year’s swag bags. This year’s gifts will feature Coda Signature cannabis-infused edibles, topicals and concentrates, CBD Rx Supreme (a CBD-infused topical treatment designed to slow down the effects of aging), and skincare brand High Beauty’s cannabis-infused facial moisturizer and facial oil. Quebec-based Nannette de Gaspé, will have their “cannabis sativa infused bath soak treatment” included in the gift bags. Celebrities are also receiving an annual VIP membership to MOTA, L.A.’s first cannabis-friendly social club and dispensary. The fact that these items are being included with little to no controversy shows how far cannabis has come in the public’s perception. Swipe to see the cannabis gifts included ➡️ Read the full story about cannabis at The Oscars and The Grammy’s (link in bio) by visiting adcann.ca/culture/cannabis-at-the-oscars
Wellness beverage brand Recess, which sells a line of sparkling waters infused with hemp extract, recently launched an experiential pop-up space on Broadway in New York called Recess IRL. The space is thoughtfully designed to evoke a sense of creativity, balance and clarity. The launch of this activation takes place during Fashion Week and offers a perfect escape from all of the hustle and bustle. The store offers a space to relax and reset. Recess sparkling water will be on sale, but the pop-up is much more than a shopping destination. It is an Instagram-worthy experiential environment that is playfully designed inspired by the brand’s own visual identity. (📸: @noahkalina) Read the full story at adcann.ca/advertising/recess-pop-up-broadway
We’ve launched the beta version of our cannabis Agency Directory at adcann.ca/agencydirectory Our mission is to create some transparency in the cannabis industry by showcasing which agencies are working with which brands. We hope this information is helpful to those seeking to hire an agency or just those interested in the space. We’ve started with a small number of agencies and will continue to grow this list over time. If you own or work for an agency that works with cannabis-related clients and you’re interested in being listed, please reach out through DM or email. Feel free to let us know any suggestions on how can we can make this project better and bring more value to you! 📇🗂